Concept

Edutainment
The series contains an entertaining blend of celebrities, environmental personalities and ordinary people making a personal difference. Although underpinned by the message that individuals can make a positive difference through individual action, the format is light, fast-paced and does not preach.

Unique features

UNEP support: Eco 4 the World’s partnership with UNEP gives BDP unique access to celebrities, personalities and stories.

Celebrities: The show is attracting celebrities, as environmental issues are a magnet for socially-conscious celebrities and musicians.

Global trend: The huge and growing interest in environmental issues will attract viewers and advertisers, because of the positive programming environment.